Puma Mongolian Shoe BBQ
Puma has relaunched their Mongolian BBQ shoe customiser and chosen the RS 100 as their sole offering. There are a wide variety of enticing colors and fabrics to choose from but unfortunately the process suffers from virtual reality overload.

Puma has tried so hard to visualize your "Mongolian Barbeque" choose-your-own-adventure that in short order the experience becomes tiring and laborious. The complete selection of fabrics and colors is not available to view at once and the shoe is broken down into components - the only way to see what component you're customizing is to activate a seperate overlay outlining all the components then click back. The only way to see the color or fabric you've chosen applied to the shoe is to click "preview". Clicking preview launches a smaller overlay showing the fabric applied. First you have to choose a component, then you have to choose a fabric, then you have to apply the fabric to the component and you cant change components during the process.

The experience would be a lot more succesful if you could see all the colors and choices at once - or if they were organized into something more practical than "bowls". It would help if you could see the shoe as a whole rather than a flat diagram of parts. The concept is cute but the actual application is frustrating and tedious.

Too bad, given some patience a person could really create a slick shoe with this tool.

Puma Mongolian Shoe BBQ

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