TurnHere: Short Films, Cool Places
Created by experienced filmmakers specifically for TurnHere, the website's videos offer an alternative to travel books, with obvious benefits to consumers: they're up-to-date, super local, highly personal, free, and they communicate the sense of a place more directly than traditional guidebooks ever could.

TurnHere emphasizes the high quality of its videos, which are 2-5 minutes long and professionally edited. Filmmakers are paid $500-1000 if their video is featured.

The 245 shorts currently on offer range from a tour of Geary Street's art galleries in San Francisco, to a portrait of Montreal's funky St. Henri neighbourhood, and a 'hop' through New York's burlesque bars with a 7-foot blue bunny. Foodies can tour Berkeley's 'Gourmet Ghetto' or follow a fishmonger down New York's Houston Street. Videos are watched online or downloaded to iPods for on the go, on the spot tours.

On the revenue side, TurnHere is offering businesses the opportunity to be filmed by local filmmakers in the same informal, story-telling style as the non-commercial films. Promotionals are broadcast and displayed both on Turn Here's own website and through other channels such as Google Video, MSN Video, iTunes and YouTube.

TurnHere: Short Films, Cool Places

(via SW)

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