Forsman and Bodenfors G!rlpower Campaign
An interesting campaign highlighting the falsehoods that plague the entertainment industry and media at large. There are various levels of the campaign; from specific letter sent to media companies, to banned television commercials and the "why" campaign which tackles the question - "Why make a guide to plastic surgery for 15-year olds?".

The real winner however is the step by step flash animation that highlights the retouching of a girl's photograph as it transforms in 20 hours to a finished product ready for a magazine spread. From reshaped eyes, to fixed teeth, lips, nose, hair, jawline, waist, breasts, hips, and everywhere in between, the campaign is intended to get you questioning what you see around you. Be Media Critical - Think critically, react more!

Reminds me a bit of the Glen Feron post from a few months ago. He does retouching for a living...

Forsman & Bodenfors G!rlpower Campaign

(via BB)


ps: this is the 500th post since the Jungle-Life relaunch. Check the archives for everything you've missed!