San Francisco Art Music Style Fashion Culture - Jungle Life

Trying to start a successful clothing company might be harder than trying to make it big in the rap game. So how did a 28 year old asian kid from the OC named Jonas Bevacqua manage to force the entire fashion world to take notice?

SGV interviewed him and still don't know how he did it. But what they do know is that LRG has grown exponentially over the past 7 years to become a world wide fashion phenomenon. and the LRG following has also grown; from Kanye West to Tony Gonzales (Kansas City Chiefs) to Robin Williams to Chico Brenes (Chocolate Skateboards)... all bases are covered. a whole lot of eyes are focused on Jonas and LRG right about now... SGV investigates.

Interview: Jonas Bevaqua of LRG

» tags: interviews Technorati Tag: interviews  lrg Technorati Tag: lrg  clothing Technorati Tag: clothing  fashion Technorati Tag: fashion  streetwear Technorati Tag: streetwear

The marketing: "ICE ROCKS are secured ice cubes made from spring water and ready to be frozen. These cubes, to be consumed within 2 years, are hermetically packaged in disposable, recyclable containers, providing the user with a complete guarantee with regard to hygiene and safety, while respecting the environment. ICE ROCKS uses a patented technology, providing a container of refreshing ice cubes that are pure and hygienic."

Strange stuff to be sure, but check out their website for the full lowdown. Sounds like a company in the testing phases who's already conducted some trials.

Ice Rocks Hermetically Packaged Water

» tags: ice Technorati Tag: ice  rocks Technorati Tag: rocks  water Technorati Tag: water  future Technorati Tag: future

A friend sent along this site. An old coworker friend of his is cycling around Europe - Belgium to Italy via Germany, Switzerland,Austria and Slovenia.

There's some nice postings and a ton of pictures from his travels up on the site including the one pictured of him with some Japanese tourists who were amazed at his height.

CycleTrip 2006

» tags: bicycling Technorati Tag: bicycling  cycling Technorati Tag: cycling  travelling Technorati Tag: travelling  touring Technorati Tag: touring  europe Technorati Tag: europe